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Understanding the Cost of Premium Dentistry

6 min read September 2025By Dr. Drew King, DMD, FICOI

When considering a significant investment in your smile, such as a full smile makeover, it is essential to understand the factors that contribute to the cost of premium dental care. The price reflects not just the materials used, but the skill, artistry, and advanced training of the dental professional. As a Fellow of the International Congress of Oral Implantologists with extensive post-graduate training in IV conscious sedation, I have dedicated my career to mastering the complexities of cosmetic and restorative dentistry. At Atlanta Dental Spa, our patients are not just paying for a procedure; they are investing in a comprehensive, anxiety-free experience and a result that is both beautiful and built to last.

The materials used in cosmetic dentistry play a significant role in the overall cost and quality of the final result. We exclusively use the finest porcelain systems available, including Empress, Emax, and Feldspathic porcelain, to create our custom veneers and crowns. Each of these materials has unique properties, and the selection depends on the individual patient's needs and aesthetic goals. For example, Emax is renowned for its exceptional strength and durability, making it an ideal choice for patients who may grind their teeth, while Empress offers unparalleled translucency and a natural, lifelike appearance. Feldspathic porcelain, a more traditional yet highly esthetic option, is hand-layered by a master ceramist to create the most customized and delicate restorations.

The clinical process for a smile makeover is a meticulous and multi-step journey that requires a significant investment of time and resources. From the initial virtual consult via SmileVirtual to the final placement of the restorations, every step is carefully planned and executed. We begin with a comprehensive examination, including digital scans and photographs, to design a smile that is in harmony with your facial features. This is followed by the preparation of the teeth, the creation of temporary restorations, and the final bonding of the custom-made porcelain veneers or crowns. This detailed process, combined with our advanced technology and sedation options, ensures a comfortable and predictable outcome for our patients, many of whom travel from across the country for our specialized care.

Another critical factor influencing the cost of premium dentistry is the laboratory and ceramist we partner with. A master ceramist is an artist who handcrafts each porcelain restoration to our exact specifications. This level of artistry and attention to detail cannot be replicated by a machine or a mass-production laboratory. Our ceramists are an integral part of our team, and their expertise is reflected in the natural beauty and perfect fit of our patients' smiles. The cost of this level of craftsmanship is higher, but the result is a smile that is indistinguishable from natural teeth and will stand the test of time.

At Atlanta Dental Spa, we understand that the cost of a smile makeover is a significant investment, and we are committed to providing our patients with a clear and transparent breakdown of all associated fees. During your consultation, we will discuss all of your treatment options and provide you with a detailed estimate that includes the cost of the materials, the laboratory fees, and the clinical procedures. We also offer a variety of financing options to help make your dream smile a reality. Our team is dedicated to working with you to create a treatment plan that fits your budget and exceeds your expectations.

Ultimately, the cost of premium dentistry is a reflection of the quality, expertise, and personalized care you receive. As a leading cosmetic and sedation dentist in Atlanta, I am proud to offer my patients the highest level of care and the most advanced techniques available. Our numerous accolades, including being voted "Best Cosmetic Dentist" in 2024 and "Best Dentist" in 2026, are a testament to our commitment to excellence. When you choose Atlanta Dental Spa for your smile makeover, you are not just investing in a beautiful smile; you are investing in your confidence, your health, and your overall well-being.

Dr. Drew King, DMD, FICOI — author and cosmetic dentist at Atlanta Dental Spa

Dr. Drew King, DMD, FICOI

CEO of Atlanta Dental Spa. Premier cosmetic and sedation dentist. Speaker, entrepreneur, and advocate for the luxury patient experience.

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